A/B Testing Flow

A/B Testing Flow A workflow diagram generated by Archify. 01 / Group A (50%) 02 / Shared 03 / Group B (50%) User Segmentation Versions Metric Collection & Analysis Group A · 50% · Group A (50%) › User Segmentation Group A 50% Version A · Existing UI · Group A (50%) › Versions Version A Existing UI Keep A · existing UI wins · Group A (50%) Keep A existing UI wins All Users · Shared All Users A/B Test Analysis · conversion · clicks · time on site · Shared › Metric Collection & Analysis A/B Test Analysis conversion · clicks · time on site Which version is better? · Decision · Shared › Metric Collection & Analysis Which version is better? Decision Group B · 50% · Group B (50%) › User Segmentation Group B 50% Version B · New UI · Group B (50%) › Versions Version B New UI Adopt B · new UI wins · Group B (50%) Adopt B new UI wins B is better A is better Legend User UI Agent logic Policy Context / trace External system